Jae Yun Kim

Jae Yun Kim is an Assistant Professor of the School of Business at SUSTech. His work focuses on the relation between motivation, and organizational and social issues. He primarily examines how popular ideas about self-help and self-improvement (e.g., empowerment messages, advice to pursue one's passion, the belief in the power of the mind and thinking) shape perceptions of fairness, inequality, and legitimacy.


Ph.D.Duke University, Fuqua School of Business                                                                                            2019

B.A.Psychology (Honors; Graduated with distinction), University of Wisconsin-Madison                    2010

Awards and fellowships:

Finalist, Best Student Paper Award, Academy of Management Meeting(MOC Division) 2018

Kenan Institute for Ethics Graduate Fellowship, Duke University ($3,000) 2017 –2018

Outstanding Research Award, Society for Personality and Social Psychology2017oFor research on women’s empowerment messages with Gráinne Fitzsimonsand Aaron Kay

Graduate Travel Award, Society for Personality and Social Psychology($500) 2016

Doctoral Student Fellowship, Fuqua School of Business, Duke University 2013 –present

James B. Duke Fellowship, Duke University ($20,000) 2013 –2017

UW Madison Outstanding Undergraduate Research Scholar Award 2010

UW Madison Hilldale Undergraduate/Faculty Research Fellowship($5,000) 2010

Honors Thesis:Culturally Contingent Roles of Visual Imagery in the Fundamental Attribution Error Advisor:Yuri Miyamoto


My research lies at the intersection of motivation, and organizational and social justice. Specifically, my primary research stream examines how popular ideas about self-improvement(e.g., empowerment messages)shape people’s understandings of organizational and social issues, including responsibility for inequality, poor worker treatment, and unfair career outcomes.


1、Kim, J.Y.,Campbell, T. H., Shepherd, S., & Kay, A. C. Understanding Contemporary Forms of Exploitation: Attributions of Passion Serve to Legitimize the Poor Treatment of Workers. (2020).Journal of Personality and Social Psychology.

2、Kim, J.Y.,Fitzsimons, G. M., & Kay, A. C. Lean In Messages Increase Attributions of Women’s Responsibility for Gender Inequality. (2018).Journal of Personality and Social Psychology.

3、Fitzsimons, G. M., Kay, A. C., & Kim, J.Y.“Lean In” Messages and the Illusion of Control. (July 2018).Harvard Business Review