His main research interests include e-commerce, big data marketing, sharing economy, digital tourism and enterprise innovation. The e-commerce case and community network software case he wrote was accepted by the Harvard case library. Invited editorial board of Information and Management. Editor-in-Chief of the International Journal of Information System and Management.
His research interests include data analysis, marketing innovation and technology, information systems, travel marketing and online consumer behavior.
More than 20 research results have published in international authoritative SSCI journals，including Journal of Management Information System, Journal of Information Technology, Information System Journal, Information & Management, Harvard Business Review, Electronic Commerce Research and Application, Computers in Human Behavior, Tourism Management, Psychology & Marketing and Energy Policy, and first-class international information system conference like ICIS、HICSS、 AMCIS、 ECIS、 and PACIS.