LI Yuanyuan
Assistant Professor

Personal Profile

In June 2019, joined Faculty of Economics & Business Administration (FEBA), South University of Science and Technology. Research interests: Consumer Behavior and Behavioral Decision Making.


Work experience:

March 2015 - May 2019, Department of marketing and e-commerce, School of Business, Nanjing University.


Education background:

University of KU Leuven, Belgium,PhD in marketing (supervisor: Luk Warlop & Sabrina Bruyneel)

Department of psychology, Peking University, Master of applied psychology (supervisor: Xie Xiaofei)

Psychology, University of Helsinki, Finland, Exchange student, (supervisor: Heikki Summala)

Guanghua school of management, Peking University, Human resource management, Bachelor's degree


Honors and awards:

Shenzhen high-level professional talents



Consumer behavior;

Behavioral decision making;

Evolutionary psychology;

Attachment theory.