师资

李媛媛
助理教授
Liyy3@sustech.edu.cn

个人简介:

2019年6月加入南方科技大学商学院,主要研究方向:消费者行为学,行为决策等。

工作经历:

2015.03-2019.05 南京大学商学院营销与电子商务系

教育背景:

  • 比利时鲁汶大学,市场营销,博士(导师:Luk Warlop & Sabrina Bruyneel)

  • 北京大学心理系,应用心理学,硕士(导师:谢晓非)

  • 芬兰赫尔辛基大学,心理学,交换学生(导师:Heikki Summala)

  • 北京大学光华管理学院,人力资源管理,本科

荣誉和奖励:

深圳市高层次专业人才(后备级)

孔雀计划人才

 

研究领域:

消费者行为

决策与判断

进化心理学

依恋理论

 

学术成果:

代表性论文:

Publications:

Li, L., Liu, Y., & Li, Y. J.* (2019). Frozen by stress: Stress increases scope insensitivity. PloS one14(10), e0223489.

Li, Y. J., Lu, S., Lan, J., & Jiang, F.* (2019). Feel Safe to Take More Risks? Insecure Attachment Style Increases Consumer Risk-Taking Behavior. Frontiers in psychology, 10, 874.

Li, Y. & Gong, H.* (2018) Being a Parent Together: Parental Role Salience Promotes an Interdependent Self-construal. Frontiers in Psychology, 9.

Li, Y. & Liu, Y.* (2018). Are parents patient? The influence of parenting role salience and parental status on impatience. Frontiers in Psychology , 9, 1523.

Li, Y. & Xie, X.* (2009) The Analysis on the Driving Behaviour of Full-score Drivers in China. Advances in Transportation Studies. Vol. XIX., p.5 (EI).

Working papers:

Li, Y., Bruyneel, S., & Warlop, L.* (2nd R&R at Journal of Business Research). All you need is love: Priming attachment security decreases the need for material possessions.

Li, Y., Bruyneel, S. & Warlop, L.* (2nd R&R at Journal of Business Research). Exposure to Baby Cues Induces Out-of-domain Impatience.

Gong, H. & Li, Y.*. Shield by Religion: the impacts of religious priming on moral hypocrisy.

Li, Y.*, Shiv, B., Warlop, L. & Bruyneel, S. My heart is itchy: The impact of itch on out-of-domain reward seeking behaviors

Liu, Y. & Li, Y.* Stuck in the past: Stress increases sunk cost bias

Li, Y.*, Bruyneel, S. & Warlop, L. Growing with love: Priming attachment security enhances exploratory consumer behaviors.

Li, Y., Janiszewski, C. & Liu, Y.* Promotional bundling

科研项目:

Yuanyuan Li (PI), Sabrina Bruyneel (KU Leuven), Baba Shiv (Stanford Uni.)国家自然科学基金,青年科学基金项目 – “我心痒痒:探索痒对消费者奖励寻求行为的影响以及心理机制研究”, 2016–2018,18.5万元。