师资

杨玉坤
助理教授
yangyk@sustech.edu.cn

杨玉坤博士于2021年加入南方科技大学商学院,担任助理教授、博士生导师。她的主要研究领域是电子平台及其生态系统的治理、区块链、众筹、开放创新等。研究成果发表在多个国际著名期刊和会议上。多篇商业案例被收录于国际知名案例库。

 

教育背景

2016-2021:佐治亚州立大学 计算机信息系统 博士

2012-2013:香港城市大学 商务资讯系统 硕士

2008-2012:河南大学 财务管理 学士

 

学术成果

·       Yu-Kai Lin, Arun Rai, and Yukun Yang* (2022). “Information Control for Creator Brand Management in Subscription-based Crowdfunding,” Information Systems Research.

·       Yukun Yang*, and Likoebe Maruping (2021). “Network Effects in Public Blockchain Ecosystems: A Layer-Subsystem Perspective,” Academy of Management Proceedings.

·       Likoebe Maruping, and Yukun Yang* (2020). “Governance in Digital Open Innovation Platforms,” In Oxford Research Encyclopedia of Business and Management. Oxford University Press. doi: https://doi.org/10.1093/acrefore/9780190224851.013.267

·       Yukun Yang*, and Maheshwar Boodraj (2020). “Managing Code Debt in Open Source Software Development Projects: A Digital Options Perspective,” Proceedings of the Twenty-sixth Americas Conference on Information Systems.

·       Yu-Kai Lin, Arun Rai, and Yukun Yang* (2019). “Getting Behind Closed Doors: Developing Fan Engagement in Subscription-based Crowdfunding,” Proceedings of the 11th Conference on Information Systems and Technology. Seattle, Washington.

 

商业案例发表

·       Wade, M., Shan, J., Fang, Y., Yang, Y. (2016), "Uber Takes in China," IMD Publishing Number IMD-7-1907, 15 pages, IMD Business School.

·       Su, N., Fang, Y., Yang, Y. (2016), "Didi Kuaidi," Ivey Publishing Number 9B16M060, 8 pages, Richard Ivey School of Business.

·       Su, N., Fang, Y., Yang, Y. (2016), "Didi, Kuaidi, and Uber in China," Ivey Publishing Number 9B16M059, 10 pages, Richard Ivey School of Business.

·       Su, N., Fang, Y., Yang, H., Yang, Y., Qiu, X. (2015), "The Entrepreneur's Dilemma: Alibaba, Tencent, And Amazon as E-Commerce Platform," Ivey Publishing Number 9B15E015, 20 pages, Richard Ivey School of Business.

·       Su, N., Fang, Y., Yang, Y. (2015), "Tencent: WeChat Red Envelope Initiate," Ivey Publishing Number 9B15M045, 9 pages, Richard Ivey School of Business.

·       Su, N., Fang, Y., Yang, Y., Yin, J. (2014), "Tencent: Innovating in China's Mobile Payment Industry," Ivey Publishing Number 9B14M149, 14 pages, Richard Ivey School of Business.

 

荣誉和奖励

·       鹏城孔雀计划,2021

·       佐治亚州立大学查尔斯威廉奖学金,2021

·       佐治亚州立大学博士研究生全额奖学金,2016-2021