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李媛媛
助理教授
Liyy3@sustech.edu.cn

个人简介:

2019年6月加入南方科技大学商学院,主要研究方向:消费者行为学,行为决策等。

工作经历:

2015.03-2019.05 南京大学商学院营销与电子商务系

教育背景:

  • 比利时鲁汶大学,市场营销,博士(导师:Luk Warlop & Sabrina Bruyneel)

  • 北京大学心理系,应用心理学,硕士(导师:谢晓非)

  • 芬兰赫尔辛基大学,心理学,交换学生(导师:Heikki Summala)

  • 北京大学光华管理学院,人力资源管理,本科

 

研究领域:

消费者行为

决策与判断

进化心理学

依恋理论

 

学术成果:

代表性论文:

Publications:

  1. Li, Y. J., Janiszewski, C., & Liu, Y. *(Accepted). The Anticipated Regret of a Lost Opportunity: When Adding a Second-period Incentive Reduces the Appeal of a One-Period Promotion. Journal of Consumer Psychology (ABS4*, FT50)

  2. Liu, Y., Li, Y. J. *, & Zhang, H (2022). Uncertainty Reduces Rejections of Unfair Offers in the Ultimatum. Current Psychology.

  3. Li, L., Liu, Y., & Li, Y. J.* (2019). Frozen by stress: Stress increases scope insensitivity. PloS one, 14(10).

  4. Li, Y. J., Lu, S., Lan, J., & Jiang, F.* (2019). Feel Safe to Take More Risks? Insecure Attachment Style Increases Consumer Risk-Taking Behavior. Frontiers in psychology, 10, 874.

  5. Li, Y. J., & Gong, H.* (2018) Being a Parent Together: Parental Role Salience Promotes an Interdependent Self-construal. Frontiers in Psychology, 9, 1462.

  6. Li, Y. J., & Liu, Y.* (2018). Are parents patient? The influence of parenting role salience and parental status on impatience. Frontiers in Psychology, 9, 1523.

  7. Li, Y. & Xie, X.* (2009) The Analysis on the Driving Behaviour of Full-score Drivers in China. Advances in Transportation Studies. Vol. XIX., p.5 (EI).

Working papers:

  1. Li, Y. J., Lin, S., Gong, H.* Wang, X. & Janiszewski, C. (Invited Revision). Time is shrinking from the eye of AI: Algorithmic recommendation increases impatience.

  2. Liu, Y. & Li, Y. J.*, Zhang, R. (Invited Revision). The sunk cost bias looms larger under stress.

  3. Liu, Y., Yang, X., & Li, Y. J. * (Invited Revision). When Going Green Backfires: The Influence of Environmental Commitments on Crowdfunding Success.


科研项目:

Yuanyuan Li (PI), Sabrina Bruyneel (KU Leuven), Baba Shiv (Stanford Uni.)国家自然科学基金,青年科学基金项目 – “我心痒痒:探索痒对消费者奖励寻求行为的影响以及心理机制研究”, 2016–2018,18.5万元。